Something sacred is always at risk of fading. Yes, we are talking about our craft. Our identity. Our roots. 

That’s where Zariya begins. 

Zariya means source, and for us, it’s more than a name. It’s a purpose. A reminder. 

This new collection of aari and zari embroidered coord sets, Kaftan sets, and kurti sets is our way of gently pushing back. Against letting time dull the glow of the Valley’s threadwork traditions. With every stitch, Zariya becomes a source of protection, a way to shield the intricate beauty of Kashmir’s heritage from vanishing. 

But Zariya is not just about preserving the past. It’s about wearing our pride. Every flowing silhouette, every shimmer of zari, every arching swirl of aari and zari work is a source of identity. It’s a reflection of where we come from and who we are. 

These are pieces not just worn, but lived in expressions of culture reimagined for today’s woman. 

And perhaps most importantly, Zariya is a source of empowerment. Behind each set are real people, artisans, women, fabric makers, and packagers. Their hands carry decades of skill. Their stories are stitched into the fabric. Their livelihoods are woven into every piece. Zariya is for them too. It’s about dignity. Fair work. And giving credit where it’s long overdue. 

This is more than a collection. It’s a continuation. A quiet celebration. A heartfelt stand. 

Zariya is our way of saying: We remember. We respect. We rise. 

Because true beauty is not just worn. It’s preserved. It’s lived. And it’s passed on, thread by thread.